nordstromphotoblog

PHOTOGRAPHERS - Get out your calendars!

There are a lot of fun things for photographers coming up that I wanted to get on the schedule!  If you are near one of these events, I hope I get to meet you!

Before checking calendars, check out Jules Cafe a great place to check up on photographers and photography related events.  I have loved reading the interviews and info from Jules and Joy Bianchi and was thrilled when they asked me for "coffee".  :)

I also wanted to share this video with all of you: Jim Garner, Gene Higa, Lori Nordstrom, and Catherine Hall | EXPOSED
This video was created with Jim Garner, Gene Higa and Catherine Hall and is a testimony of the struggles that each of us has been through to get to where we are today.  

The next speaking event I have coming up is the
Chicagoland Professional Photographers Association
September 16, 2009
Des Plaines, Illinois 

_______________________________________________________________________________
Later in September is the first ever
 WPPI Road Trip 2009!! I am super excited to be heading to Dallas for this (I'm a Texas girl, you know!)

September 28, 2009
Dallas, TX

Details:
Dallas Tour including four programs with Bambi Cantrell as Master of Ceremonies.

*Business & Marketing with Kay Eskridge
*Lighting & Posing with Doug Gordon
*Portrait with Lori Nordstrom
*Workflow with Eddie Tapp

WPPI Road Trip

_______________________________________________________________________________

In October the brand new Austin After Dark is coming to you in Austin Texas!!  Yay two trips to Texas in two months!  Lucky me. 
Austin After Dark has a crazy amazing group of educators there for a hands-on experience in photography you will never forget. 

After Dark
October 11-13, 2009
Austin, TX
More info:  http://www.afterdarkaustin.com/

_______________________________________________________________________________

The following week in October I will be hosting a SUPER MONDAY at my studio in Winterset, Iowa. 
This will be a fun day of learning and sharing and an easy $99 for PPA members ($129 for non-members.  Would love to invite you to my studio for the day!

Super Monday
October 26, 2009
Winterset, IA
More info:  http://www.ppa.com/education-events/sm.php

Details:
On Super Monday, photographers around the country open their intellectual doors to others.  Hosted by pro photographers in their own studios, instruction ranges from seniors, children, and wedding photography to marketing and Photoshop.

______________________________________________________________________________

FREE TRIP!!  ALL PHOTOGRAPHERS SHOULD REGISTER!! 

Register for a free trip to Imaging USA in Nasville, Tennessee 2010!
Check out the Opryland Hotel!   Register for your chance to win a free trip!  You will get a free expo pass just for registering - no obligation for anything else.

______________________________________________________________________________

OH! and be sure to check out the FREE August template downloads on Photo Talk Forum!  Jeff and Allison Rogers of Allison Rogers Photography are our August studio spotlight!  Don't miss out on all of the fabulous info they have to share!

Save the Date:





 

 

A few spots left... PERSPECTIVES with Lori Nordstrom and Julie Klaasmeyer

PERSPECTIVES WORKSHOP DATE CHANGE NOTIFICATION

Due to attendee feedback we are moving the workshop bforward one day, hope this helps some of you out;-)

LORI NORDSTROM  and JULIE KLAASMEYER

present
PERSPECTIVES

PERSPECTIVES starts Monday, August 3nd at noon and will run until Wednesday around 5. 

The first day will cover mostly business, marketing, ideas, new product highlights, as well as getting down and personal!!
This will be a great time also to address any topics you would like to cover.

Tuesday morning we'll be starting the day with a few photo shoots, taking the photo shoot all the way from concept to final design.  We have 9,ooo. Sq feet to play so we will rotate around and cover different scenarios.

Wednesday we will focus on workflow, Photoshop, working with templates and creating brand new "boutique" items that no one else is doing and discussing techniques to help your studio step it up a notch. 

This workshop will be intensely "hands-on"  Learn to separate yourself and discover the uniqueness that only you have.

Light breakfast, drinks and snacks will be provided.  Monday night will include a cookout and lunches will be provided Tuesday and Wednesday.

Flights would need to be made into MCI (kansas city international) and accommodations could be made at our new Best Western in Paola, Kansas.  (about 50 miles from mci) 913.294.3700

We are so excited to be collaborating on this workshop.  Two unique ideas, styles, and PERSPECTIVES on everything in the business, yet one goal in mind...to create unique portrait art that stands out from the crowd.

Join us August 3-5 for an intense 3 days of learning, growing, sharing and FUN.

$695 per person call 913.783.4610

Due to attendee feedback we are moving the workshop bforward one day, hope this helps some of you out;-)

Due to attendee feedback we are moving the workshop bforward one day, hope this helps some of you out;-)

Workshop

Want to DOUBLE or TRIPLE your sales and net income?
Register now and attend the class that can show you how.

Register now!
Call 800-786-6277.

Questions?
Call Beth Moore at
888-851-0405.

Visit the Studio Management Services Workshops page on PPA.com for complete details.

Studio Management Services’ (SMS) client studios have experienced that kind of success. Now you can, too. Attend an SMS workshop and walk away with business methods you need to pave the same path to success.
SMS mentors have helped hundreds of studios just like yours. Register now. It could be the single most important business decision you make this year.
All SMS workshops cover:

• Pricing for profit
• Managerial accounting
• Sales techniques
• Branding
• and much more…all from some of the best-known instructors in this industry

3-Day Business Workshop
The 3-day workshop is geared toward studios that have already achieved the $50k gross sales benchmark.
Fee: $949 for the first person and $349 for the 2^nd person from the same studio
Includes a one-on-one consultation with an SMS mentor, a can’t-miss opportunity to go over your books and get individual advice from photographic business experts and great accountants!
Join us if you want to:

• See first-hand how your business compares to industry averages and best-performing studios in your category.
• Get hardcore strategies for improving your bottom line.
• Create an easily understood financial plan to maximize your profit potential.
• Consult one-on-one with an SMS mentor to assess your marketing and management requirements.
• Click for more information

Dates

• June 8-10 (Atlanta, GA)
• August 24-26 (Dallas, TX)
• November 9-11 (Atlanta, GA)

IMAGING USA

It's Sunday morning, and our first full day of Imaging USA is over...  it always feels like a family reunion to me!

Yesterday Allison Rodgers and I taught the Marketing and Promotions program yesterday.  

(review here)  We had such a fun bunch there - and it was so great to hear all of Allison's awesome ideas!!  She and Jeff are doing so many great things in their studio!  

We had a great day and really appreciated all of your awesome comments and love... 

 

seminars and workshops

I can't believe how this year has flown by!  It's been another full year of travel and teaching for me, and this weekend will end my teaching schedule in CANADA!  yay!  I'll be traveling to Alberta/Edmonton this weekend to share with the Professional Photographers of Canada.

In January I'll be teaching a pre-convention class, the Marketing and Promotions at PPA's Imaging USA.  I'll also be presenting programs in the trade show at both the WHCC  booth and the BellaGrafica booth.  Come and see me!

I'm really excited about being a part of WPPI's line-up for 2009, and will be presenting a "Master Class"on Monday, Feb. 16.  WPPI had over 11,000 photographers who attended in 2008, and 2009 promises to be the biggest and best yet!  click here for more info.

I'm excited to plan another studio workshop for 2009 and will also be bringing in photographer Tony Hewitt in May for a special motivational workshop.  I'll be teaching several week-long schools including Texas School (with Catherine Hall, Jim Garner and Gene Higa, Florida School andImage Explorations in Canada.  I will post more of a real schedule in the next few weeks.  Right now I'm off to pack for the weekend!

   

Welcome Ed Pierce!

Ed Pierce with Photo Vision and Brian Killian were here this week.  We had so much fun!  We started off on Wed. night - our "Welcome ED" party!!  Then we filmed all day Thursday and Friday.  We had such a great time - I missed them all as soon as they left!

 

 

 

the "interview"

 

 

 

Last studio workshop of the year!

Join us October 6-7 for our last studio workshop of the year!  

The October workshop will include two packed-full, intense days of learning and sharing.  These will be small, intimate groups and the information will be tailored to YOU.  We'll be settled in our gorgeous new studio space with lots of room to spread out, but I'll be sharing the pros and cons of the time I've spent all on-location, out of my home, as well as in a retail location. (I've been where YOU are, and I want to share with you what I've learned)  We'll talk about the right spot for YOU and how to make the very best of marketing and planning for the circumstance YOU are working in.

As a single mom, I understand the struggle to find balance in this business that we love and our families as well as time for personal growth.  Take this time for YOU.  For coming together as a group for growth, for sharing, for learning and moving our businesses in the right direction. 

Full two days  $695

Whether you are just starting out, or ready for a new direction, get ready for a boost of inspiration!!

We will explore: *Finding your niche and Defining your passion *Planning each part of your business to fit with-in your passion  *Defining your marketing personality *Marketing for low, low cost or FREE (I'm all about the free marketing) *Product development and presentation *the Client Experience *Successful Sales Strategies *and lots more!

Oct 6-7

Call the studio to register:  515.462.9211  ($300 deposit required to hold your spot)

WEBINAR: the Hidden Power of Charitable Marketing

Another webinar on Charitable Marketing, coming to you from the Professional Photographers of America.

August 13
Hidden Power of Charitable Marketing
with Lori Nordstrom, M.Photog.Cr., CPP, SMS Consultant
and Sarah Petty, Cr.Photog., CPP, SMS Consultant
12:00pm-1:00pm EST
$49 PPA members/ $249 non-members
Register online (08AUGWEB1) or call 800-786-6277

Helping out a good cause can return the favor many times over…that’s the hidden power of charitable marketing. Find out how Lori raised over $35,000 for her charity of choice this year alone. You’ll learn why she does it and why she thinks studios should be involved, along with how she does it and how you can get involved. See how to create a name, logo, and brand for your charitable fund and how it can contribute to your regular marketing.

Join Lori and Sarah for the A-Z of setting up a charitable marketing campaign, running the campaign, and increasing the benefits tenfold.

Lori Nordstrom Bio:
Lori Nordstrom owns a boutique studio specializing in maternity and newborn portraits, located in the picturesque town of Winterset, Iowa. Along with being a full-time pro photographer, Lori is a PPA-Approved business instructor and marketing consultant for Studio Management Services. Lori is also in her sixth year of working with the Leukemia and Lymphoma Society through her studio’s “Little Angels” campaign.  In 2008, her studio raised over $35,000 for the Society and was recognized through Oprah’s Big Give.

Sarah Petty Bio:
From the time she was a child, Sarah Petty knew she wanted to own her own business. After earning her MBA from The University of Illinois, she taught marketing and business courses at a local college. She worked in the marketing department of Coca-Cola, and eventually became the marketing director for a top Central Illinois advertising agency. After spending many years teaching other business owners how to market and grow their businesses, she launched her own business Sarah Petty Photography.

Announcing Three Studio Workshops!

You've asked, and here they are!  Dates for 3 studio workshops this summer/fall.  We've booked the July workshop and have now added 3 more dates for you to choose from!

Each workshop will include two packed-full, intense days of learning and sharing.  These will be small, intimate groups and the information will be tailored to YOU.  We'll be settled in our gorgeous new studio space with lots of room to spread out, but I'll be sharing the pros and cons of the time I've spent all on-location, out of my home, as well as in a retail location. (I've been where YOU are, and I want to share with you what I've learned)  We'll talk about the right spot for YOU and how to make the very best of marketing and planning for the circumstance YOU are working in.

As a single mom, I understand the struggle to find balance in this business that we love and our families as well as time for personal growth.  Take this time for YOU.  For coming together as a group for growth, for sharing, for learning and moving our businesses in the right direction. 

Full two days  $695

Whether you are just starting out, or ready for a new direction, get ready for a boost of inspiration!!

We'll have food brought in for lunch (included in your registration) so we won't have to stop for a second!  We'll also be spending Monday evening together writing marketing plans, working on pricing, setting goals, sharing sources of inspiration, etc. 

We will explore: *Finding your niche and Defining your passion *Planning each part of your business to fit with-in your passion  *Defining your marketing personality *Marketing for low, low cost or FREE (I'm all about the free marketing) *Product development and presentation *the Client Experience *Successful Sales Strategies *and lots more!

Aug 25-26

Sept 22-23

Oct 6-7

Call the studio to register:  515.462.9211  ($300 deposit required to hold your spot)

Texas School

Coming up next week will be my second year to teach at the Texas School of Professional Photography.  It's a week-long intense training, and I can't wait!!  When you're with a classroom full of excited photographers for an entire week, it can be scary what comes out!  The good, the bad, and the ugly are sure to be revealed!  lol

If you're reading this and you're coming, I can't WAIT to meet you!! We're going to have so much fun!! 

If you're reading this and would like more info so you can attend next year, check out the TPPA website