Another webinar on Charitable Marketing, coming to you from the Professional Photographers of America.
August 13
Hidden Power of Charitable Marketing
with Lori Nordstrom, M.Photog.Cr., CPP, SMS Consultant
and Sarah Petty, Cr.Photog., CPP, SMS Consultant
12:00pm-1:00pm EST
$49 PPA members/ $249 non-members
Register online (08AUGWEB1) or call 800-786-6277
Helping out a good cause can return the favor many times over…that’s the hidden power of charitable marketing. Find out how Lori raised over $35,000 for her charity of choice this year alone. You’ll learn why she does it and why she thinks studios should be involved, along with how she does it and how you can get involved. See how to create a name, logo, and brand for your charitable fund and how it can contribute to your regular marketing.
Join Lori and Sarah for the A-Z of setting up a charitable marketing campaign, running the campaign, and increasing the benefits tenfold.
Lori Nordstrom Bio:
Lori Nordstrom owns a boutique studio specializing in maternity and newborn portraits, located in the picturesque town of Winterset, Iowa. Along with being a full-time pro photographer, Lori is a PPA-Approved business instructor and marketing consultant for Studio Management Services. Lori is also in her sixth year of working with the Leukemia and Lymphoma Society through her studio’s “Little Angels” campaign. In 2008, her studio raised over $35,000 for the Society and was recognized through Oprah’s Big Give.
Sarah Petty Bio:
From the time she was a child, Sarah Petty knew she wanted to own her own business. After earning her MBA from The University of Illinois, she taught marketing and business courses at a local college. She worked in the marketing department of Coca-Cola, and eventually became the marketing director for a top Central Illinois advertising agency. After spending many years teaching other business owners how to market and grow their businesses, she launched her own business Sarah Petty Photography.
